Liberty University Chapter of the American Advertising Federation’s NSAC
Led innovative Gen Z-focused media tactics, collaborating across teams to align strategy, manage a multi-billion-impression budget, and develop polished, on-brand visual mockups.
Lookbook
Lookbook
Shes Connected: Breaking Barriers
I got to help with content and design for our series, “She’s Connected: Breaking Barriers,” which highlights female athletes and media professionals using technology to transform their industries. Through mini documentaries on Reels and TikTok, inspiring stories from known figures in the field come to life.
Gen Z for Change Sponsorship Mockup
AT&T will sponsor Gen Z for Change to connect with a spirited audience through influencer partnerships, authentic storytelling, and viral social media activism.
NAACP Image Awards
To reach a generation that strongly believes major brands should lead the way in promoting diversity and inclusion, the NAACP Image Awards will be sponsored by AT&T, a culturally valuable ceremony featuring beloved black artists and celebrities. Increased reposting and online conversations will drive impressions, amplifying AT&T’s presence.